The slide show I wish I'd written... is here: http://www.slideshare.net/franswaa/twitter-101-for-nonprofits It's an excellent primer for Realtor AEs as well as true nonprofit associations
(c'mon, AEs, you don't think you are a 'true' non-profit, do you?) . Anyway, this slideshow, written by Frank Berry and Jeff Patrick, is an excellent
introduction to how (and why) to use Twitter effectively. Don't skip over the
fundraising section--think RPAC, and consider the ways you might use
social networking to raise money. You may just come up with some new
ideas, ones that will appeal to the members who are tired of the Bowl-a-thon
or the Las Vegas party. Also, the content on slides number 43 and 44 (Twitter Tips) are very helpful,
and the resource list on slide 57 is a good place to begin your further reading. All in all, this is an excellent introduction to Twitter as a useful tool for association
managers. It's worth your attention as a part of your professional development
program.
Tuesday, September 15, 2009
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