Does your e-commerce business have them?1. Answer customer emails within 24 hours. Successful e-commerce businesses have a 8-12 hour response time for customer queries.2. Be upfront about prices and shipping costs. Cater for the low attention span of Web customers - they want to know what they will be paying before they click "add to shopping cart."3.Have a valid SSL Certificate.4. Make it easy for customers to find your products - let customers navigate your site based on size, price, category, shipping destinations etc.5. Give information about products - Have detailed product descriptions, and sharp images. Photograph your product from various angles so customers can get a detailed view.6. Get your spellings right. Proofread again and again.7. Encourage Impulse Buying - Have a 'Best sellers / Most Popular' list or maybe a 'Recommended Products / Other customers also bought' list.8. Mention your contact details - If you have a brick -and -mortar store, give it's address. If not, mention your location (city, country) clearly. Have your phone number listed on each page. Customers like to know they can reach you easily by phone in case of any problems.9. Make it easy for them to buy - Have a short checking out process, and make it easy for them to enter their details. Accept multiple payment options.10. Customer service matters - Send order confirmation and thank you emails, inform customers of the status of their order before they ask for it, ship immediately, and have a strategy in place to pacify customers in case of delays, lost or broken shipment.
These tips are good for Association websites as well: Answer your emails, tell the truth, send confirmations and thank-yous....always good for customer satisfaction!